In the past twenty years, social media has completely transformed the way businesses interact with their customers. Social media's massive reach and resources have opened new and exciting possibilities for companies to connect with their audience and build strong relationships. This research paper explains how social media is used for public transportation in Sweden. As digital platforms become increasingly important in modern society, transportation systems have sought new ways to engage with passengers and improve their services. Drawing on communication studies and transportation management theories, this study examines how Facebook can be used as a communication channel for public transportation in Sweden. The paper evaluates the strategies employed by the Swedish transportation authority to leverage Facebook to disseminate real-time information, foster community engagement, and address passenger concerns. It reviews existing literature, surveys 106 people in Sweden, and analyzes the most commonly used social media pages. The findings of this study offer insights and highlight opportunities and challenges associated with using social media platforms within public transportation. This research paper provides valuable information for transportation policymakers, practitioners, and researchers who want to improve the efficiency and accessibility of urban mobility systems.
