Emma Strömblad

Emma's research focuses on travel behaviour when travelling for leisure purposes. Leisure travel stands for a great proportion of the total distance travelled by car in Sweden today and thus is a major contributor to the greenhouse gas emissions from transportation. Yet we do not know much about how to change behaviours in relation to leisure travel. Emma's research aims to create a better understanding of the characteristics of leisure travel, and what motivates people when it comes to choosing destinations, travel modes etc. for leisure trips. The underlying purpose is to create a basis for finding appropriate measures addressed specifically at achieving more sustainable leisure travel.