Communicating public transport in the digital age: Impact of digitization on current and future traveler groups´ attitudes, satisfaction and travel behaviors
Communicating public transport in the digital age: Impact of digitization on current and future traveler groups´ attitudes, satisfaction and travel behaviors
This project will provide new knowledge about how public transport companies can use digitalization and communication to have more satisfied customers and an increased use of public transport.
Project manager:
Research areas:
Parties:
Lund University, University of Gothenburg
Financier:
K2, University of Gothenburg
Budget:
5 184 452 kr
Period:
2019 to 2021