Transatlantic Cooperation for Leveling Up MaaS

Mobility as a Service (MaaS) has been characterized as an innovation aimed at addressing issues related to sustainable mobility by providing an alternative to private car ownership. In 2016, a service innovation in the form of a MaaS topology was developed according to levels of integration, which became widely adopted by researchers and practitioners in the transportation community. However, there is a need to update the topology given the many developments in combined/integrated mobility services and ICT since then, but also given the call for a more comprehensive and accessible depiction of what MaaS is and could be, including the perspectives of e.g. governance, users, and data.This project aims to gather researchers from the United States (UC Davis) and Sweden (LU, CTH, RISE) to both improve the topology and investigate its adaptability to the US market. To complement the work and bring in local stakeholders, the project includes two week-long site visits to Northern California and West & South Sweden. These visits will involve all project partners as well as key stakeholders from the respective mobility markets (such as Public Transport Authorities, local government authorities, mobility service providers, and representatives from pilots and test beds). The project will generate and disseminate an updated MaaS topology incorporating the latest developments in the field, which could very well become the new standard for the transport community. It will also report on the potential for MaaS in California (and beyond). Given this, the project will contribute to service innovation and knowledge development and exchange, as well as the promotion of partnership and collaboration between the countries and between research and practice.